Moment is a quarterly fashion focus magazine created for my FMP that tackles issues such as youth voice, individuality, culture, travel and mindfulness.
With a target audience of 16 to 24 year olds of any gender, this magazine has a youthful atheistic with the use of bold colours and inspirational quotes featuring models of a similar age. This magazine has been designed as an alternative to the likes of Kinfolk, Cereal or Another Escape of which use a muted palette.
This issue is called Escapism, based on finding the balance between work, rest and play. There are times when you just want to escape the world around you and do what makes you happy to stop worrying about other things. The topics in this issue have been developed by accumulating images through an Instagram shout out on what escapism asking users to hashtag an image with #TopicMyEscape where they escaped and felt happy. Also by collecting responses in an ‘Escape box’ where people wrote on a piece of paper what escapism means to them or how they escape. With the main focus of this magazine being concentrating on yourself. Mindful exercises have been included so the readers can get involved and put it in to practice.